Why do your customers often ignore your findings, data, and recommendations? Many technicians face the frustrating scenario where clients ask for advice, only to go counter to the recommendation – or take no action at all. Understanding how humans make decisions can help you craft your approach to not only serve and inform your customers but also compel them to act.
In this breakout session, acclaimed sales trainer Russ Horrocks will examine the psychology of decision-making and provide strategies to enhance customer engagement. By focusing on the traits and behaviors of the best technicians and mastering the art of effective communication, you can make your customers feel safe and confident in their decisions. Plus, Russ will share how to build a team of technicians where specialization creates incredible customer experiences and leads to effective, happy, and successful techs.
Plus, you’ll learn:
- The traits and behaviors of top-performing technicians
- The simplicity of effective communication
- How to make your customers feel safe regardless of their concerns
- How to deliver information without applying pressure
- And so much more!